CHIEF OF PLAY | Isabel Soden studied Philosophy and Psychology (2006) at Leeds University before training at the Central School of Speech and Drama, The Actors Centre (2009). She worked for cutting edge immersive theatre makers, Secret Cinema and You Me Bum Bum Train while simultaneously event coordinating large - scale private and corporate events.

Championing the power of play and recognising the role of immersive storytelling in marketing and events, Isabel founded Reuben Feels in 2012. As a certified NLP practitioner Isabel is a skilled facilitator, merging her background in psychology with her professional experience as writer and director.

She brings her experience to bear connecting people with their playful inner genius.

CONNECTOR OF PLAY | Natalie Marsland is a classically and theatrically trained dancer, performing in Australian and World Premiere music theatre productions from 1996 - 2006. She is a respected dancer and choreographer within the commercial and corporate performance industries.

As one half of Reuben Feels’ renegade creative partnership, Natalie’s style asserts a depth and passion for connecting with audiences, from a physical and audial perspective. Her experience as a DJ and training in the somatic practice of The Non-Linear Movement Method® feeds into Reuben Feels’ desire for creating transformative experiences.

She joyfully works to blur the line between real world and story world for audiences, that place where the magic happens.